Posts tagged with ‘sampling’
Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Program
The average consumer can’t distinguish between wild and cultivated blueberries, if they recognize that there are two types at all. Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters Peanutter brand ambassador programs. The 147-year-old family-owned company is marking its...
Sweets and the City: Godiva Deploys a Retro Pink Truck to ‘Deliver Happiness’ to New Yorkers
Right now, Godiva figures we could all use some good cheer—and chocolate. Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling...
Sampling is Back: Get a Taste of the Impossible Food Truck Tour
As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food...
How a Localized Sampling Campaign Gave Herdez and the Boston Community a Lift
As the U.S. reaches a turning point in the pandemic, smart marketers are now drafting event programming for later this year ahead of what experts predict will be a mad summer rush. And in the case of traditional Mexican salsa brand Herdez, it’s a matter of lifting a garage door and shifting its fully branded...