Posts tagged with ‘sampling’
Craigellachie Serves Free Samples of its Prized Single Malt Scotch Inside a ‘Tiny Bar’
Ask any whisky aficionado where a well-aged single malt Scotch belongs, and they’re likely to tell you inside a crystal decanter, or a display cabinet, far from harm’s reach. But Bacardi-owned Craigellachie, known as “the bad boy of Speyside [Scotland],” isn’t your typical whisky brand. So to attract new customers and tout its oldest spirit...
New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018
Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them this year using experiential to bring them to life. From explore-able spaces to unusual pairings to cheeky activations to a b-to-b setting rife with pomp and circumstance, on the eve of a new year,...
Instagrammable Moments, a Pop-up Corn Maze and LGBTQ: Inside Smirnoff’s Launch Event
Smirnoff is all about fun and inclusivity, so when it came time to reveal some serious news—that its vodka is now made with non-GMO corn—the brand delivered the message with a lighthearted event fitting of its character. The announcement was made in October, prompting Smirnoff to deliver a seasonal experience that directly tied back to...
Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108
To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a destination for its “wellness warrior” target at Wanderlust 108, Sept. 9 in Brooklyn, NY, offering consumers a soothing lounge, garden and detox center. Wanderlust 108, a one-day event series as part of the larger Wanderlust festivals, is described as “the...