Posts tagged with ‘sampling’
Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship
As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of...
More Than a ‘Straight Pour.’ Inside Exotico Tequila’s Sampling Activations
With its sights set on millennials and their penchant for all things handcrafted, Exotico Tequila hit Hispanic food festivals across the U.S. with a playful activation fueled by shaved ice cocktails. From mid-August to mid-September, the brand, whose spirits are crafted in the highlands of Jalisco, Mexico, brought its heritage to life at festivals in...
Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers
Wine and cheese pair well, of course, but Castello cheeses found a way to express the creative nature of its recipes by pairing its crafted cheeses with crafted beer in a sampling experience that invited consumers of food and jazz festivals this summer to “Hoptimize Their Love of Cheese.” The Castello Biergarten sampling activation, held...
Nostalgia Marketing: Nesquik Marks its Experiential Debut With an Insta-Worthy Pop-up
If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the years, Nesquik has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. So to highlight its expanded...