Posts tagged with ‘sampling’

June 27, 2017

High Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus

Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in...

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May 1, 2017

School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging

Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely to purchase products if they’ve sampled them first. It’s why the brand has embraced sampling tours and in March launched its latest one—a 28-week tour...

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