Posts tagged with ‘sampling’

June 19, 2023

Ritz Hooks College Basketball Fans with a 20-Foot ‘Hoop Tree’ at the Final Four

Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as...

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June 16, 2023

Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events

As consumers continue to prioritize their health and wellness, many are cutting back on alcohol and joining the booming sober-curious movement. In fact, according to new research from Mintel, nearly four in 10 U.S. consumers closely (22 percent) or occasionally (16 percent) follow a sober-curious lifestyle. Naturally, the non-alcoholic (NA) beverage category is thriving as...

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