Posts tagged with ‘science lab’

March 31, 2025

Scientific Methods

In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the...

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June 7, 2024

How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products

It’s no secret that consumers are more skeptical and discerning than ever about the types of CPG products they’re willing to use, and pay for. More and more, they’re looking for a peek “under the hood” to understand how products work and the types of ingredients they’re made of. In response, brands like Tide and...

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