Posts tagged with ‘sensory experience’
The Brief: ‘Sauceographs’ and Painting the Rent
This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.
Cocktail Art: Bombay Sapphire Sensory Auction Inspires Creative Pairing
Bombay Sapphire disrupted the art scene with its first-ever Sensory Auction held on Oct. 19 in New York City’s Lume Studios. Part of the brand’s Stir Creativity platform, the activation offered art lovers the opportunity to bid on an original piece of art by contemporary sculptor artist Dan Lam—not with dollars, but with their emotional...
FX Touts its Top Content With Interactive Sound Sculptures in Three Cities
FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound...
How Jack Daniel’s Motel No. 7 Achieved Record Social Sharing
Jack Daniel’s, the world’s best-selling whiskey brand, launched Motel No. 7, a pop-up experience that on its opening night in Brooklyn became the top trending hashtag in New York City.