Posts tagged with ‘shoppable livestream’

April 4, 2025

Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart

Justin Breton is all about embracing the unknown and taking a chance on new technologies. In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmart—not just as a retailer, but also as a digital destination. The...

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November 23, 2020

Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events

With more consumers spending time at home amid the pandemic, it’s no surprise that when the country first entered lockdown in March, video game brands saw a 117-percent increase in spending on the U.S. Klarna app compared to the previous month. Since then, the gaming and esports industry has continued to boom, and Klarna is...

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