Posts tagged with ‘sound of rum’

June 23, 2017

Bacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative

Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May...

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