Posts tagged with ‘sponsorship activation’
Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to a long-term partnership aimed at accelerating soccer’s growth “at every level” across North America.
VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge
Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator Lounge, a space built to give back to creators.
How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene
You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. So it’s no wonder that between...
Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Over 11 days, Jan. 19-29, the first-ever hybrid Sundance showcased 111 feature films, 64 short films and four episodic projects across venues in Park City,...