Posts tagged with ‘Sponsorship’
Mezcal Brand El Silencio Builds a Speakeasy for Major League Soccer’s LA Galaxy
Los Angeles-based Mezcal El Silencio has become a sponsor of Major League Soccer’s LA Galaxy team, marking a mezcal brand’s first sponsorship of a professional sports team. As the MLS season kicks off this month, the team’s home stadium will gain an El Silencio-branded bar, the “Mezcaleria El Silencio,” as well as a secret speakeasy...
Budweiser Courts Soccer Fans with a Culture-Forward World Cup Final Viewing Event
As the global beer sponsor of the FIFA World Cup, Budweiser wanted to celebrate with soccer fans—some of the most passionate in the globe—in its own backyard. The result was a 750-person Budweiser LIVE World Cup final viewing event in Manhattan’s Chelsea neighborhood on July 15 that featured soccer influencers and athletes, New York City...
US Open of Surfing Festival Engages Consumers With Pro Athletes, Boomerangs and Athletic Contests
At the Vans US Open of Surfing this year, from July 28-August 5 at Huntington Beach, CA, more than twenty brands activated for a chill, family-friendly crowd of surf, skate and BMX fans. Title sponsor Vans dialed up the creative component with tote bag coloring, local artwork and group jam sessions. And as for the...
Inside the US Open: Five Brands That Scored With Tennis Fans
Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic...