Posts tagged with ‘Sponsorship’
Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program
Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of...
MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship
In the experiential marketing world, summer is mobile tour season. And while many brands are hitting the open road on journeys across the country, MINI in June took a decidedly hyper-local approach to a mobile tour as part of a cause-marketing program benefiting New York City’s Sing For Hope and its annual fundraiser for arts...
#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI
From drone performances to fitness challenges, how brands captivated fans ahead of the big game Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands...
Illy Brews a Premium Sampling Experience at the NYC Wine & Food Festival
It’s not always easy to find a decent cup of coffee, but for attendees of illy’s New York City Wine & Food Festival activation (Oct. 12-15), nothing could be further from the truth. The Italian coffee roaster for the first time gave consumers the chance to sample nine of what it considers to be the...