Posts tagged with ‘sports fans’

June 12, 2023

Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’

Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a...

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April 10, 2023

NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in

Interest in golf has exploded in recent years, but for some, the luxury sport still carries an air of exclusivity. So ahead of its broadcast of THE PLAYERS Championship at Florida’s TPC Sawgrass, NBC Sports hosted a two-day event aimed at making golf more accessible and attractive to general sports fans. The network’s “PLAYERS Island”...

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