Posts tagged with ‘sports fans’
How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19...
Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles, blocks, catches and assists made, one very important thing has been missing from professional sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required...
How The Home Depot and ESPN are Delivering Pop-up Tailgating Experiences to Consumers’ Backyards
The Home Depot and ESPN have a message for the world: COVID-19 doesn’t mean traditions are canceled; they just need to be reimagined. The brands have exemplified that mantra by redesigning the fan experiences they’ve built for consumers over the years around ESPN’s “College GameDay” broadcast. Rather than choosing one fan each week to receive...
A Virtual Opening Night: How Minor League Baseball Pivoted
Stadiums are locked down, fields are empty and only half of the major sporting events originally scheduled for 2020 are slated to take place this year. Yep, the COVID-19 pandemic has made it a bleak time to be a sports fan. But Minor League Baseball’s (MiLB) appetite for innovation revived the fervor of sports fandom...