Posts tagged with ‘sports fans’
How The Home Depot and ESPN are Delivering Pop-up Tailgating Experiences to Consumers’ Backyards
The Home Depot and ESPN have a message for the world: COVID-19 doesn’t mean traditions are canceled; they just need to be reimagined. The brands have exemplified that mantra by redesigning the fan experiences they’ve built for consumers over the years around ESPN’s “College GameDay” broadcast. Rather than choosing one fan each week to receive...
A Virtual Opening Night: How Minor League Baseball Pivoted
Stadiums are locked down, fields are empty and only half of the major sporting events originally scheduled for 2020 are slated to take place this year. Yep, the COVID-19 pandemic has made it a bleak time to be a sports fan. But Minor League Baseball’s (MiLB) appetite for innovation revived the fervor of sports fandom...
‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences
Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences. But along with the global pandemic came the need to reimagine those experiences for a quarantined audience, and like many businesses before it, the financial services brand made the pivot to digital. As a result, a vast array of online...
CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans
Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage viewers and give IZOD a boost beyond the traditional media program for football, CBS Experiences created a live fan experience surrounding CBS Sports HQ, the network’s digital sports platform on CBS Interactive. The day-long event, dubbed the CBS Sports HQ...