Posts tagged with ‘sports sponsorship’

September 19, 2024

Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than...

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