Posts tagged with ‘sports sponsorship’
From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships
The Players Championship is starting next week, and brands are teeing up an array of experiences for fans to enjoy. With the tournament billed as having “something for everyone” and the PGA Tour underway, we looked back at last season’s fan engagement and activation strategies to glean four ideas to make every shot count.
The Brief: Lay’s Lights and Parking Lot Coffees
This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot coffees and the debut of Ulta Beauty World.
Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA
Super Bowl LIX brought a week’s worth of events to New Orleans, and while we hit 15-plus experiences, we couldn't squeeze them all in. Explore 16 more activations that delivered engagement ahead of the Big Game.
Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy
This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the most NFL Championship games—and, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented...