Posts tagged with ‘sports sponsorship’
2024 Paris Games Preview: Rolling Coverage of Brands Activating Around the Summer Olympics
The Olympics have always ignited passion and a sense of camaraderie among sports fans around the globe, but the 2024 Paris Games, taking place July 26 to Aug. 11, may inspire even more fanfare than usual. The last time the world witnessed the Summer Olympics, it wasn’t at stadiums in Tokyo where the event was...
First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Liquid I.V. ran with racing's DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International...
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second...
Sponsors Bring ‘Living Brackets’ and ‘Dream Courts’ to the 2024 Men’s and Women’s Final Four Tournaments
There’s no better way to engage college hoops fans than to pass them the ball, and that’s exactly what sponsors did at the 2024 NCAA Men’s and Women’s Final Four Tournaments this month. From pop-a-shot games to shooting drills to dunk moments, brands at both competitions placed attendees in players’ shoes—and the spotlight. The savviest...