Posts tagged with ‘sports sponsorship’
Year in Rearview: Our Top 10 Stories of 2023 Reflect a World, and Industry, Moving at the Speed of Culture
Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from...
Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift, but that’s another story). From the brands you’d expect to find on the field, like Bud Light...
Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement
JPMorgan Chase is no stranger to the US Open Tennis Championships, having served as a sponsor since 1982. Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees.
Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders....