Posts tagged with ‘streetwear culture’
The Brief: Rainbow Hunting and Mountaintop Skincare
This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes, a sexy construction event and St. Patrick's day rainbow hunting.
How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship
It wasn’t too long ago that shopping and payments service provider Klarna burst onto the gaming scene on a mission to leverage customized experiences to engage consumers around a major passion point. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere. From Feb. 18-20 at Cleveland Public Square, Klarna officially...
LEGO Steps into ComplexCon with an adidas Collab and a Giant Brick Sneaker
LEGO made its debut at the back to in-person footwear and streetwear show ComplexCon, Nov. 6-7, in Long Beach, CA, with a sneaker drop of its own kind. The brand’s collaboration with adidas came to life in the form of a pair of 13-foot-long adidas Original Superstar sneaker recreations comprised of 150,000 bricks in a...
ComplexLand 2.0: How Complex Networks Engaged Streetwear Fans with a Gamified 3D Platform
ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning...