Posts tagged with ‘stunt’
Guerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue
To build awareness of its brand and draw attention to its first New York City-based location, German company Sixt Rent-a-Car, known for its cheeky advertising style in Europe, staged a guerilla marketing stunt in the Big Apple July 24 on Sixth Avenue. The brand playfully rebranded the high-traffic route “Sixt” Avenue for a day with...
JetBlue Takes ‘On-Demand’ to New Heights with Transcon Pizza Deliveries
To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took its “New York’s Hometown Airline” tagline to new heights by making deliveries of authentic, New York-style pizza via transcon flights from New York City’s John F. Kennedy Airport to LAX. The promotion, dubbed “Pie in the Sky,” came as JetBlue...
#ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot
When two tongue-in-cheek brands team up to deliver a campaign called #ShowUsYourPackage, you know it’s going to turn heads. And that’s exactly what “weirdly awesome” candy brand Trolli and the marketers behind the “Deadpool” movie franchise did in New York City’s Times Square on May 7. To promote “Deadpool 2” and Trolli’s new Sour Brite...
‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets
As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where a group of about 170 hopeful contestants is whittled down to just 50—the series’ new network ABC set out to go big. As in, huge. From giant statues of celebrity judges, to in-air stunts with an American Idol-branded helicopter, to...