Posts tagged with ‘stunt’
Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC
Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...
Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation
British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian...
Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone...