Posts tagged with ‘Sundance’

January 31, 2024

Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street...

read more

January 19, 2024

Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival

For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |