Posts tagged with ‘Super Bowl’
Super Bowl LII: Schwan’s Celebrates 65 Years With a 40-Foot Tailgate Truck Tower
In the days leading up to Super Bowl LII in Minnesota, as the New England Patriots and the Philadelphia Eagles packed their bags and headed for the airport, Schwan’s Home Service was parked in downtown Minneapolis enjoying a home field advantage. The food delivery brand, a founding partner of the Minnesota Super Bowl Host Committee,...
#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI
From drone performances to fitness challenges, how brands captivated fans ahead of the big game Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands...
EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement
Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The...