Posts tagged with ‘superfans’
Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year
How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and final season is a significant cultural moment. So, it’s no surprise that brands have jumped aboard the dragon wagon to capitalize on the hype. From a search for icy-white Mountain Dew cans that reveal Arya Stark’s kill list when chilled...
The Event Marketer’s Guide to Engaging Superfans
The superfan demographic is a force to be reckoned with, but to tap into its power, brands need a genuine understanding of how the subculture operates.
The Full Field Report: Brands Captivate Pop Culture Superfans at Comic-Con International: San Diego
Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for...