Syfy Archives - Event Marketer

Posts tagged with ‘Syfy’

September 15, 2017

Three Tips for Leveraging Snap Spectacles at Events

If experiential marketing is about creating lasting memories, then Spectacles are the modern event marketer’s new best friend. The smart glasses, released last fall, were developed by Snap (formerly Snapchat)

June 9, 2017

How to Optimize Event Footprints for Instagram

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.