Posts tagged with ‘test drive’
How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at...
CES 2024: Six Best Practices from the Kia Connected Home Booth
In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. The Kia Connected Home exhibit at CES 2024...
How Automotive Experiences are Catering to Shifting Consumer Trends
Experts weigh in on sustainability, proprietary pop-ups and why indoor/outdoor automotive experiences are here to stay There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to...
How Today’s Automakers are Transforming the Traditional Test Drive
If you can’t remember the last time you stopped by an auto dealership, you’re not alone. These days, many consumers prefer to conduct their vehicle research online, leading to fewer trips to the local dealer. As a result, most automakers have seen interest in the traditional test drive wane, and accordingly, a missed opportunity for...