Tag: The Brief
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B-to-C EventsThe Brief: Mulch Mobiles and T-Rex Leather
This week’s hot takes on hot topics in experiential marketing cover Lowe's Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.
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B-to-C EventsWatch: March 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from March. And it all starts with an exclusive look inside Barbie Dream Fest, plus—Regency era vibes, Y2K done right and skateboarding. Subscribe to The Brief LinkedIn Newsletter Related Links: Our Firsthand Report on Barbie Dream Fest Bravo’s ‘Ladies […]
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B-to-C EventsThe Brief: Y2K House Parties and Mechanical Condiments
This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”
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B-to-C EventsThe Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.
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B-to-C EventsThe Brief: Delivery Runners and Color Seasons
This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.