March 4, 2024The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter TasteThis week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games.read more
February 26, 2024The Brief: AI Flavor Art and a Chicken WcNuggetsThis week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”read more
February 19, 2024The Brief: Weed Sponsorships and Predictive PalettesThis week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes.read more
February 12, 2024The Brief: Stupid Pet Tricks and Cocktail LingerieThis week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, Goodbye Pies and stupid pet tricks.read more
February 5, 2024The Brief: Breakup Cookies and Human Beer AdsThis week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.read more