February 26, 2024The Brief: AI Flavor Art and a Chicken WcNuggetsThis week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”read more
February 19, 2024The Brief: Weed Sponsorships and Predictive PalettesThis week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes.read more
February 12, 2024The Brief: Stupid Pet Tricks and Cocktail LingerieThis week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, Goodbye Pies and stupid pet tricks.read more
February 5, 2024The Brief: Breakup Cookies and Human Beer AdsThis week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.read more
January 29, 2024The Brief: Coachella’s Ticket Woes and Viral Wine MemesThis week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes.read more