Posts tagged with ‘TikTok’
f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge
On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first integrated marketing campaign to capture the attention of its Gen Z target. The Choose Your Own Alternate F’reality (#FrealAF) program included a virtual reality experience, a live digital event, a TikTok challenge and influencer partnerships, all designed to...