Posts tagged with ‘tiny house’
The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend
The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable...
State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball
State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...
Why the Industry is Embracing the Tiny House Trend
Five brand activations that leveraged the ‘less is more’ mentality Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify....
Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend
Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a Jel Sert Company product, has activated a beach bungalow-style tiny house sampling activation that is traversing Southern California through the summer season. The Otter Vibes Tour kicked off April 30 at the Walmart Supercenter Store in Lakewood, CA, and will...