Posts tagged with ‘Trade Shows’
AR Case Study: Mountain Hardwear Brings Augmented Reality to Outdoor Retailer
Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality experience it brought to the trade show, this year Jan. 30 through Feb. 1 in Denver, was a first. In a quest to draw a younger audience and support its retail partners, the sportswear and outdoor equipment brand offered attendees...
GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat
At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered...
Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar Greek yogurt business, Chobani this year hit its highest market share in the nine-year history of the company, broke three production records, will end 2017 with double-digit sales increases and is growing...
2017 Fab 50: Recognizing the Industry’s Top Exhibit Builders
The top fabricators serving the event and trade show industry To say it’s an exciting time to be a fabricator is the understatement of the year in an industry that keeps pushing the bar higher with environments that are as sparkling in their design as they are functional and interactive. From large-scale touch surfaces to...