Posts tagged with ‘Trade Shows’
Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation...
EMS 2024: Five Takeaways for Trade Show Exhibit Experiences
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session...
Six Exhibit Engagement Trends from NAB Show 2024
With artificial intelligence and the creator economy in the spotlight, the 2024 NAB Show brought together more than 61,000 attendees and 1,300 exhibitors in the broadcast, media and entertainment industry together at the Las Vegas Convention Center, April 13-17. “We’re blown away to see over half of our attendees this year experiencing NAB Show for...
Q&A: 10 Minutes with Erin Taylor of Oatly
Oatly, true to how we do things, is completely opposite, says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s...