Posts tagged with ‘tv show experience’
Fashion and Fandom: Inside the ‘Sex and the City’ 25th Anniversary Experience
Just like fashion trends, TV shows come and go, but throngs of superfans will tell you that “Sex and the City” has never gone out of style. So to celebrate the 25th anniversary of its iconic series and give back to the fan base, HBO produced a meticulously detailed activation.
How Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend
“Nostalgia is super important for us, and engagement goes hand in hand with that. So we used all the details from the series in a really intentional way. We had subtle clues for what was to come in season two and every detail had meaning.” —Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform If...
Three Ways Paramount+ Modernized its FYC Event for Emmy Voters—and Fans
When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it.
Diners, Drive-ins and Vibes: Paramount+ Recreates the Frosty Palace to Promote ‘Rise of the Pink Ladies’
The stakes are high for entertainment brands bold enough to build on iconic IP, particularly when that content is brought to life through a live experience.