Posts tagged with ‘TwitchCon’

State Farm Offers up Six Insights on Engaging Gen Z in the Gaming and Fan Con Space

State Farm activated at TwitchCon with its own arcade game, augmented reality Snap Lens and influencer appearances to engage Gen Z fans.

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Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon

After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges...

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