Posts tagged with ‘Valentine’s Day’
How Brands are Making (and Building) Valentine’s Day Connections
Valentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the...
The Brief: Stupid Pet Tricks and Cocktail Lingerie
This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, Goodbye Pies and stupid pet tricks.
The Brief: Quitter’s Day and Reality Show Competitions
This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, situationships and cafés run by banks.
Share the Brand Love with Five Activation Ideas for Valentine’s Day
Valentine’s Day is less than a month away, and brand love is in the air. Case in point: Sweethearts, known for its iconic conversation hearts, dropped Situationship Boxes just in time for the holiday. The limited-edition releases contain blurry, misprinted candies that are “as hard to read as Gen-Z relationships,” according to the brand, referring...