Posts tagged with ‘Valentine’s Day’
Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations
Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. While the experiences were activated in time for Valentine’s Day, Godiva’s campaign messaging is encouraging consumers...
Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns
National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...