Posts tagged with ‘VidCon’

August 26, 2019

How NBCUniversal Engaged Gen Z at VidCon 2019

If there’s one thing marketers understand about members of Gen Z, it’s that they’re not afraid to speak their mind. NBCUniversal took the concept to heart at VidCon, July 10-13 in Anaheim, CA, where four brands from its portfolio activated around a “Share Your Voice” theme to engage the event’s youthful attendee base. Each of...

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