Posts tagged with ‘video game’

State Farm Offers up Six Insights on Engaging Gen Z in the Gaming and Fan Con Space

State Farm activated at TwitchCon with its own arcade game, augmented reality Snap Lens and influencer appearances to engage Gen Z fans.

read more

HBO’s In-world Immersion for ‘The Last of Us’ Wows Superfans

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Such was the case with HBO’s new post-apocalyptic series, “The Last...

read more