Posts tagged with ‘virtual attendees’
Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation
Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We’re in a category that not many folks wake up thinking about every day,” said Alyson Griffin, vp-marketing at State Farm. “It felt like the right...
P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond
As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES in 2019 when it stood up the LifeLab experience that offered multiple product spaces, hands-on demos and an amphitheater. When CES announced its 2021 pivot to digital, P&G saw opportunity—in not only keeping a foothold in the high-profile show, but...