Posts tagged with ‘virtual event’
The New Playbook: How Event Marketers are Adapting to the ‘New Normal’
The 2008 recession hammered the event industry. And while events returned in full force, as organizations recognized the direct correlation between their absence and holes left in the pipeline, the return of events in a post-pandemic world will require a paradigm shift. The learnings from the economic recovery a decade ago are difficult to apply...
Argenx Blends a Virtual Launch Event With Real-World Elements
Those who suffer from the autoimmune disease Myasthenia Gravis (MG) often experience a fragmented journey through their illness because available resources on the disease don’t offer insights beyond clinical information. So to provide an online destination where people with MG can connect with others and access information without feeling defined by their diagnosis, pharmaceutical firm...
How Facebook and IBM Took Conferences Digital in Different Ways
In the two weeks that it became clear COVID-19 would be choking out events in North America, with travel restrictions and quarantine orders setting off in domino effect, event teams behind their season’s b-to-b events had a big decision to make: to postpone or to pivot. For those companies that pivoted, it was a race...
Practice Makes Perfect: Inside Veritas’ Live Virtual Global Sales Meeting
There’s an elephant in the room when it comes to many virtual events: Not all speakers are as comfortable talking to a camera or screen as they are to an audience. They can’t feed off the energy in the room when, technically, there isn’t a room. In approaching a virtual pivot for its annual sales...