Posts tagged with ‘Visible’

EM Executive Chat: Six Questions with Visible’s CMO

If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network, it’s likely only a matter of time before you get acquainted. The (newish) brand has been making the experiential rounds throughout 2019, offering pop-ups in New York and Austin, community engagement experiences in its hometown of Denver and fireside chats...

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#Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course

For many consumers, a wireless provider is just that—a faceless service that powers their phones. Visible, an all-digital service that utilizes Verizon’s network, is trying to shift that narrative through a combination of community engagement and experiential marketing in an effort to cultivate a more intimate relationship between the brand and its clients, as well...

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How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand

There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data...

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