Posts tagged with ‘VR’

How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight

Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon...

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Programming SXSW: Dell Speaks to Creators with Story-Driven Demos

Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and...

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Virtual Reality Takes Dermatologists Through Teen Skincare Worries

Most people think of virtual reality as an entertainment platform, but Aqua Pharmaceuticals’ virtual reality experience at the American Academy of Dermatology annual meeting in March had an educational goal. In this case, the specialty dermatology company reminded physicians what it’s like to be a teenager with compromised skin on high school photo day. The...

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