Posts tagged with ‘watch party’
Five Reasons Why Figma’s Config User Conference Has Grown 750% in Five Years
Community building is more important than ever for annual events to thrive today, and web-based design platform Figma has found success in not only supporting the community but letting the community take the reins of its five-year-old user conference, Config. And it’s paying off. The community of users (product designers, builders and marketers) helps populate...
White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style
“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we bring to the event that get people thinking about White Claw?” -Kevin Hurd, Senior Manager-National Partnerships, Mark Anthony Brands Having made waves at Sundance Film Festival and SXSW earlier this year, White Claw’s Shore Club experience made its way to...
Grand Ex 2022: Riot Games Unlocks the Best Campaign of the Year with ‘RiotX Arcane’
Riot Games' League of Legends is thought to be the world’s largest esports property with at least a dozen leagues that compete for a spot in the World Championship each year.
No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics
Brands seeking to activate at the Summer Olympic Games seemed to encounter more hurdles than a 100-meter race. First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). Then they announced a ban on nearly all spectators. The result was a literal buzz kill. Longstanding...