Y2K Archives - Event Marketer

Posts tagged with ‘Y2K’

October 9, 2023

Walmart’s Nostalgic Summer Rewind Tour Invites Adults to Break Childhood Rules

The Y2K vibes have been strong across a range of events and activations this year, and over the summer, Walmart jumped on the nostalgic trend with a cross-country tour that invited adults to take part in all of the in-store activities their parents banned when they were kids.

July 3, 2023

How Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend

“Nostalgia is super important for us, and engagement goes hand in hand with that. So we used all the details from the series in a really intentional way. We had subtle clues for what was to come in season two and every detail had meaning.” —Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform If...