CAMPAIGN: Affinitiv’s Tech Triumph
CLIENT: Affinitiv
FABRICATOR: Steelhead Productions
The Challenge – The Desire to Standout
Affinitiv, a leader in automotive industry marketing and software solutions, teamed up with Steelhead Productions to transform their exhibit at the National Automobile Dealers Association (NADA) Show.
Determined to make a standout impression at the upcoming 2022 NADA Show, Affinitiv chose Steelhead, known for innovative trade show designs, to help realize their vision.
The Process – Clear Collaboration
Our inaugural project with Affinitiv for NADA 2022 featured a 30×50 booth with traffic-stopping waterfall LED features, creating an engaging space for demos and meetings. Buoyed by this success, Affinitiv aimed even higher for NADA 2024. Leveraging our deepened partnership and a commitment to bold, tech-forward displays, we expanded their exhibit to a 40×50 space.
“We continue to work with Steelhead because they have a clear, simple process around crafting the right booth design and layout to fit our needs. After sharing our ideas and discussing our options, we work together to develop mockups until we arrive at a vision that we can both get excited about. The invaluable part of the process is having an on-site booth preview at Steelhead’s headquarters before the show. We get to see our plans come to life and make revisions if needed to perfect our vision. We’re #ExhibitHappy to have found more than a vendor, but a partner in Steelhead.”, said Jennifer Kras, Marketing Demand Gen Manager, Affinitiv.
The Solution – Design Freedom
Steelhead’s flexible Access Model allowed Affinitiv to remain agile and innovative, free from the constraints of owning and maintaining permanent exhibit assets. Our custom rental solutions empower them to continuously evolve their booth designs, ensuring each show is a fresh, compelling representation of their brand.
The Outcome – Industry Recognition
At NADA 2024, Affinitiv’s booth was a marvel of open design and striking architecture, featuring a prominent cantilevered canopy that drew eyes and foot traffic. The dynamic arrangement of geometric shapes and bold colors underscored Affinitiv’s brand strength and confidence. This impactful design enhanced Affinitiv’s brand identity and demonstrated Steelhead’s expertise in crafting memorable trade show experiences. But don’t just take our word for it. Affinitiv was awarded NADA’s 2024 Best Booth for Design, Creativity, and Branding.
