CAMPAIGN: ESPN Bet Tip Off
CLIENT: ESPN Bet
AGENCY: Mosaic North America
ESPN Bet Launches Big in North Carolina
The Challenge
With gambling being legalized in North Carolina, ESPN Bet wanted to make a splash, announce their presence and launch the app in a way befitting the Worldwide Leader in Sports.
The Hard Part?
We needed to do it in 4 weeks.
The Solution
We created the ESPN Bet Tip Off event. A launch party designed to ask fans to make a play, download the app and bet on some of the biggest games in college sports. ESPN Bet Tip Off was hosted by the iconic Stephen A. Smith and was design to immerse fans in the sport they loved. Features included an LED Court, Nothing But Bet Hoop Wall where guests could partake in the tradition of cutting down the mesh, as well as a live Hot Takes segment hosted by Stephen A himself.
The Results
- 8.5mm Organic Social Impressions
- 675 Deep Brand Engagements
- 3.5 hours Average time spent onsite
