Bacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative

Bacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative

Pop-Ups, Sampling, B-to-C Events
Posted on June 23, 2017 by Sandra O’Loughlin

Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration…

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