Why Big Brands Are Lining Up to Get a Piece of the EDM Scene

B-to-C Events
Posted on April 30, 2014 by Rachel Boucher

Like disco, punk, rap and even the raves that, well, raved before it, the popularity of electronic dance music has quickly gone from underground to mainstream. And EDM festivals, once known for their driving…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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