Chobani CMO Peter McGuinness' Tips for Adding Soul to Experiential Brands

Five Ways to Be an Experiential Brand with Soul

B-to-C Events, B-to-B Events
Posted on May 20, 2016 by Sandra O’Loughlin

Chobani CMO Peter McGuinness[/caption]
Peter McGuinness, chief marketing and brand officer at Chobani, kicked off day three of the Experiential Marketing Summit, which took place in Denver from May 4-6,…

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