NatGeo Nascar 2012

NatGeo Preps NASCAR for ‘Doomsday’

B-to-C Events
Posted on December 5, 2012 by Rachel Boucher

To capture new audiences as well as get current viewers excited for the launch of season two of its hit series “Doomsday Preppers,” the National Geographic Channel activated an end of days-themed bunker…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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